IN COLLABORATION WITH:
The element of surprise gets you into more consumer minds—faster. With our client’s tongue-in-cheek theme of Get Portland Baked, we played up the power of the unpredictable.
On this campaign I Art Directed the digital deliverables and also shared feedback and ideas on the creative.
Franz’s quarterly sales increased by an incredible 80-90%. Building Get Portland Baked social media followers from scratch, the campaign now has more than 7,000 followers on Facebook, Instagram, and Snapchat combined. 48% of the microsite visitors came from the social media channels we managed