As Design Director on Nike’s Holiday campaign, I led a multidisciplinary team of designers, motion designers, and writers to develop and execute creative across Nike.com, the Nike App, email, and out-of-home. Over the course of three months, we delivered hundreds of campaign activations across channels, maintaining a cohesive, high-impact brand experience at scale. The campaign became one of Nike’s highest-performing Holiday campaigns, combining strong creative storytelling with a seamless digital and physical customer experience.