ART DIRECTION
CONCEPT DEVELOPMENT
STRATEGY

IN COLLABORATION WITH:
Rachelle Running
Mitch Frey

SITE: getportlandbaked

The element of surprise gets you into more consumer minds—faster. With our client’s tongue-in-cheek theme of Get Portland Baked, we played up the power of the unpredictable.

Results
Franz’s quarterly sales increased by an incredible 80-90%. Building Get Portland Baked social media followers from scratch, the campaign now has more than 70,000 followers on Facebook, Instagram, and Snapchat combined. 48% of the microsite visitors came from the social media channels we managed