ART DIRECTION

Objective:
To create captivating lifestyle visuals for Hilton Hotels' 100 most popular and successful properties, enhancing the brand's allure and encouraging potential guests to visit.

Responsibilities:
I collaborated with a team of professional creatives to provide art direction for video and photo shoots, ensuring a visually cohesive and compelling aesthetic that aligned with Hilton’s brand identity. I defined the thematic consistency across all media, overseeing post-production to maintain high-quality standards and a unified look and feel. Additionally, I worked closely with marketing teams to seamlessly integrate visuals across digital platforms and printed materials, enhancing the overall brand presence.

Results:
Through this work, I produced a comprehensive collection of high-quality lifestyle images and videos that were implemented across Hilton’s marketing channels. These efforts strengthened the brand’s appeal, leading to increased engagement and heightened interest in Hilton properties.

Media Utilization:
The creative assets were strategically deployed across various digital platforms, including social media, websites, email campaigns, and online advertisements. In addition, they were featured in print materials such as brochures, magazines, and in-property promotional content, ensuring a consistent and immersive brand experience.