Objective:
Elevate wellness by crafting a compelling visual narrative around restorative sleep, nourishing meals, movement, and meditative spa experiences at Hilton. This includes highlighting Hilton’s partnership with Peloton, bringing immersive workout experiences to guests in fitness centers and private rooms.

Responsibilities:
As an Art Director, I was responsible for sourcing and curating assets for video and static creative, ensuring all visuals aligned with Hilton’s brand standards and stakeholder goals. I led the creative direction for video and photo shoots, collaborating with a team of professional creatives to establish a cohesive aesthetic across all media. Overseeing post-production, I ensured high-quality execution and consistency in the final deliverables. Additionally, I worked closely with marketing teams to integrate visuals seamlessly across digital platforms and printed materials, enhancing brand storytelling and engagement.

Measure of Success:
Increased brand consideration and hotel bookings through engaging, wellness-driven creative.