CREATIVE DIRECTION

What began as a pitch for an opportunity to produce a bespoke shopping experience and photoshoot for a few lucky winners, turned into a celebration of the Nike Unite stores one year anniversaries.

I lead a team of designers and writers who created a set of five illustrated character sets that are unique to each Nike Unite store and their local culture.

These characters will be used on all of the digital advertising for the Unite Anniversary campaign and will also be included as a gift with purchase sticker pack.