Implemented design and art direction for "The Hilton Sale," a large-scale campaign focused on driving bookings across diverse travel styles and boosting Q3 revenue. Oversaw asset creation for paid media, social, email, and various digital formats, and provided art direction for motion content. A single email send generated $2.85M in revenue, double the results of the previous year's Season to Stay Sale, while subsequent emails are seeing $700K in revenue and 94 million points used.