STRATEGY AND DESIGN DIRECTION

Led strategy and design direction for The Hilton Sale, a large-scale, multi-channel campaign focused on accelerating bookings across diverse traveler segments and driving Q3 revenue. Partnered closely with marketing, motion, and production teams to develop a cohesive creative system across paid media, social, email, and digital touchpoints, ensuring consistency while optimizing for performance by channel. Guided motion art direction and asset development to support both brand storytelling and conversion goals. The campaign delivered strong business results, with a single email send generating $2.85M in revenue (2x the previous year’s Season to Stay Sale), followed by additional emails driving $700K in revenue and 94M points redeemed—demonstrating the impact of a unified creative strategy tied directly to measurable growth.